Thanks to our friend social media, a new wave of festival goers have made even the most average festival grow in popularity. And fashion & lifestyle brands are quick to jump on the trend. Grab your denim shorts and read our thoughts about festival marketing potential!
Video marketing campaigns have established themselves as the must-have for companies to remain in the game. Our Content Marketing Manager, Pauline Reuter, reveals the 5 things to keep in mind before running your first online video campaign!
Snapchat: genuine, unique and with a huge dose of realness. The youngest member of the Social Media family has become the must-have tool for fashion marketers, but how do you master it? Discover the best marketing practices and top tips!
Feminism has become a hot topic within the fashion industry, being successfully used as the latest marketing strategy. But why has it become so trendy? Could feminism be the new way to sell? Let’s kick-start the debate…
Three global offices set across New York, London and Munich. Over 20 different nationalities, varied cultural backgrounds and all with just one goal – Make Style Happen! Discover 3 top communication tips when it comes to virtual global teams and how our Stylighters deal with the challenges in making this company an international success!
Arne Jacobsen, Acne Studios, Mardou & Dean, COS, Hay…In this highly globalised day and age, any fashion lover or interior design aficionado worth their credentials know too well that these names are all a part of the latest fashion and design fad coming in from the cold countries of Scandinavian. What’s the secret behind the huge success of Scandi Chic? Get Stylight’s insights here…
It’s happened – 2015 was the first year that mobile traffic overtook desktop. What should brands do while building their apps? We asked our Mobile Apps Marketing Manager Tamara to gather 5 mobile marketing trends for 2016. Read more here…
Having attended Fashion Digital NYC we couldn’t resist crossing the pond for Fashion Digital London, which took place at the Tower Hotel next to the Big Smoke’s iconic Tower Bridge (especially as we were one of the speakers for the day!). The day was full of inspirational learnings so let us run you through the best…
Picture Switzerland. See the snow topped mountains? Avid Skiers in their designer threads? Aside from the breathtaking landscapes, you’ll find some well kept fashion secrets hiding among those Alps. With top insights into the Swiss fashion scene provided by our very own market experts; you could find yourself heading to Switzerland sooner than you think…
Scaling a company isn’t an easy thing to do, as the changes needed can derail even a previously successful business. Read our interview with Dr. Claas Triebel, Stylight’s HR and organizational consultant, to learn more about how to manage challenging and stimulating growth.