Next Level Online Shopping: Stylight Launches its First Branded Entertainment Format for TV

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We are thrilled to announce our latest coup: as part of ProSiebenSat.1, one of the biggest media companies worldwide, we took the next step from our previous TV spots to our first branded entertainment format: the ‘Stylight Style Loft’. With our first ever episode broadcasted on the German TV channel ProSieben, with its market share of 10.9% among 14 to 49 years-olds, we couldn’t be more thrilled with the results. But, of course, that was only the beginning and we can’t wait to see how our next Stylight Style Loft instalments perform.

Stylight Style Loft - Backstage

The six episodes of the Stylight Style Loft, which will be broadcasted until the middle of December 2016 (last broadcasting date December 17th), will cover trends and news from fashion, beauty, fitness and celebs in three to five minute snippets. With top guests such as German celebrities Stefanie Giesinger and Sophia Thiel, as well as the digital influencers Xenia, Kosta and Farina, we’ve brought together the A-list of fashion and lifestyle experts to give the viewers first-hand styling insights and reveal some top hints and tricks. Along with our lovely and charming TV host, Viviane Geppert, we have certainly prepared an entertaining TV concept that you’re bound to love!

Stylight Style Loft - Backstage

The Stylight Style Loft episodes each cover topics of the moment with our special guest stars providing their expert advice. In addition to styling tips and looks that are directly available to viewers on both Stylight.de and the Stylight App, each instalment of the Stylight Style Loft also has a dedicated beauty segment. How to draw the perfect eyeliner, the best matte lipsticks or even the best makeup hacks–beauty influencer, Farina, from ‘Novalanalove’ gives exclusive tips on different beauty topics in all six episodes. Want to know which beauty tools provided instant results in our first episode? Watch now on our YouTube channel.

Stylight Style Loft - Backstage

If you missed our premiere episode of the Stylight Style Loft, don’t worry! Not only can you watch it again here, the next one is just around the corner. Mark tomorrow, Saturday November 12th, in your calendar at around 4:30pm and you’ll see the next Stylight Style Loft on the German TV channel sixx.

|By Joëlle Homberger – Lead PR & Communications|

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