Our 5 Fav SOHO Shopping Grounds


As a discovery platform that celebrates, creates and cultivates fashion, there’s no better spot for our NY office than SOHO. Formerly an industrial wasteland and now—arguably—the most fashionable area in the city, our five story walk-up stands in the heart of this shopping mecca, surrounded by high street stores and commercial retailers. Though, it’s actually the one-of-a-kind boutiques intermixed amongst these shops that give SOHO its artful, unique spirit.

We’ve picked our five favorite boutiques that inspire sartorial thoughts and lure us to window displays during our soho shopping lunch breaks.

Kirna Zabete

This Broome St. boutique showcases a fun, striped-floored sanctuary for fashion die-hards. Owners Sarah Easley and Beth Buccini personally pick each covetable designer product from stationary notebooks to sexy swimwear. If you’re into eclectic, high fashion pieces as much as we are, than you’ll understand our obsession with Kirna Zabete as soon as you walk in. Or maybe it’s the bright neon signs that keep us coming back, “Life is too short, buy the shoes.”

Address: 477 Broome St, New York, NY 10013


Kirna Zabete STYLIGHT tips

Kirna Zabete


Frankie Shop

Once known as the beloved Pixie Market, the remastered concept shop now creates ultra-chic clothes for an imaginary customer, personified as Frankie. The store curates a selection of clothes from internationally renowned brands to build a strong collection of luxury basics. The minimalist decor and floating shelves highlight the array of coats, sweaters and shoes.

Address: 100 Stanton St, New York, NY 10002


Frankie Shop STYLIGHT tips

Frankie Shop


What Goes Around Comes Around

The flagship location on West Broadway holds luxury vintage clothing collected around the world by founders, Seth Weisser and Gerard Maione. Wide oak floor, leather couches and sconce lighting create a comfortable space to search for authentic pieces from the 1880s and beyond. Even style star Amal Cooney has been spotted at the store fawning over one-of-a-kind finds. A visit to this epochal emporium has the potential to leave a global mark on your closet that is anything but passe.

Address: 351 W Broadway, New York, NY 10013


What Goes Around Comes Around - STYLIGHT tips

What Goes Around Comes Around


Babel Fair

A trip to this bustling Elizabeth St. shop takes you far beyond SOHO and into a global mix of the world’s finest sartorial fairs. The store’s white decor is a blank canvas that exhibits the colorful multitude of international items typically unfounded in the city. Babel Fair expands  wardrobes to new continents with pieces exclusive to this all-encompassing boutique.

Address: 260 Elizabeth St, New York, NY 10012


Babel Fair STYLIGHT tips

Babel Fair



On the corner of Bowery and Prince St, it’s hard to not stare at Feit’s strikingly simple sneakers and slip-ons displayed on sleek, light wooden shelves.The Australian brand boasts handmade footwear for men and women that redefines simple and chic shoes. We can’t get over the floor to ceiling mirrored walls— the best way to see ourselves buying these phenomenal shoes.

Address: 2 Prince St, New York, NY 10012


Feit STYLIGHT tips



It’s amazing how we get any work done with these SOHO favorites steps away from our office. Have any to add to the list? Tell us by leaving a comment below!


|By Kelley Rowland|



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