Globalisation takes many brands into an international direction. But let’s face it, this change isn’t always easy or the right choice for everyone. With the help of our VP and Head of Business Development, Dr. Roman Hrycyk, we’ve highlighted some of the key factors into making your international expansion a success.
France has already positioned itself as a prosperous market for fashion e-commerce and is undoubtedly following this path when it comes to m-commerce’s sales. After presenting an increase in the number of products available on Stylight.fr of more than eightfold, we give you the insights and predictions regarding mobile commerce in France!
Step out of your comfort zone. Work with people who can do the things you can’t. The 2016 OFFF Conference is the perfect place to get innovative insights from global creative talent. Stylight’s design team was there and has shared some cool learnings.
Stylight attended the E-commerce NetComm Forum in Milan; a two-day lab focusing on Italy’s digital landscape. Giving Stylight not just the perfect opportunity to reflect and review the market evolution, but also the chance to evaluate and analyse the main drivers and trends for the upcoming year.
From a student project, to Europe’s leading fashion aggregator, and now the newest asset in ProSiebenSat.1 Media SE’s e-commerce portfolio, Stylight begins a new chapter under the 7commerce umbrella.
In Spain the online fashion landscape is growing and fast! So how will fashion eCommerce shape the future? After taking part in Ecommfashion 2016; Stylight unveils 5 mayor insights straight from the Spanish market, from m-commerce to content.
São Paulo Fashion Week is breaking industry rules by ditching traditional collection tittles ‘Fall/Winter’ & ‘Summer/Spring’ to create a ‘No-Season SPFW’ as of 2017. How will this affect Brazilian sales? Could it generate a major change on local and international sales? Get more insights on the Brazilian fashion landscape!
Thanks to our friend social media, a new wave of festival goers have made even the most average festival grow in popularity. And fashion & lifestyle brands are quick to jump on the trend. Grab your denim shorts and read our thoughts about festival marketing potential!
Video marketing campaigns have established themselves as the must-have for companies to remain in the game. Our Content Marketing Manager, Pauline Reuter, reveals the 5 things to keep in mind before running your first online video campaign!
Snapchat: genuine, unique and with a huge dose of realness. The youngest member of the Social Media family has become the must-have tool for fashion marketers, but how do you master it? Discover the best marketing practices and top tips!