Back on the Box: Stylight’s TV Ad 2016


Stylight's TV Ad July 2016

Stylight has always believed in the marketing power of TV commercials, and since the television debut spot back in 2013, we’ve been dipping our toes into the television pool for some years now.

It comes as no surprise that after the acquisition, closed beginning of July, by Europe’s leading media company ProSiebenSat.1, Stylight returns once again to the German small screen with a new TV ad, strengthening its TV strategy to reach its target and further expand its brand awareness.  

Behind the scenes Stylight's TV Ad July 2016

Airing from the 30th July until the end of the year across ProSiebenSat.1 channels, our latest 20 second spot showcases the best of what Stylight has to offer. The focus of the new TV campaign is entirely on the unique combination of inspiring content and trends with product search and online shopping.

“The aim of our TV commercials is to continue positioning Stylight as the leading digital style and shopping guide” comments Managing Director Max Müller “That’s why it was also important for us to integrate an emotional call-to-action in the spot”.

In perfect connection with the Stylight’s spirit, which has editorial content and online shopping side by side, the entire operation from conception to production was carried out by a dedicated in-house team–including two whole days of shooting in the studio, an extra two hours of filming outdoors and, not to forget, a final two days of editing.

Behind the scenes Stylight's TV Ad July 2016

Behind the scenes Stylight's TV Ad July 2016

Behind the scenes Stylight's TV Ad July 2016 3

We make style happen right from wherever you, the viewer, may be watching.

Discover our ad here and on all ProSiebenSat.1 channels from Saturday 30th July.

|By Joëlle Homberger – Lead PR & Communications|


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