The Stylight Weekend Collection
It’s one of those day-to-day problems almost every woman faces when they look into their…
Browsing: Fashion Tech
Fashion Week Stories: Instagram vs Snapchat
In August 2016 Instagram disrupted the Story telling landscape with a new feature, describing it as photos and videos that ‘disappear after 24 hours and won’t appear on your profile grid or in feed’; sounds familiar, no? Since then there has been a noticeable shift of content from Snapchat and Instagram (and viceversa), and it was never more noticeable than at the social media haven that is fashion week.
The Role of User Testing in a
Company Rebranding Process
One might argue that it is just a matter of taste, whether users would like a new CI or not, and therefore it is more or less irrelevant. But even subtle changes could affect the whole experience of your website – in a good or a bad way. Our UX expert, Alex, discusses what happened when Stylight involved users in its company rebranding process.
No Seasons at São Paulo Fashion Week
São Paulo Fashion Week is breaking industry rules by ditching traditional collection tittles ‘Fall/Winter’ & ‘Summer/Spring’ to create a ‘No-Season SPFW’ as of 2017. How will this affect Brazilian sales? Could it generate a major change on local and international sales? Get more insights on the Brazilian fashion landscape!
When ‘Festival’ Means Marketing Power
Thanks to our friend social media, a new wave of festival goers have made even the most average festival grow in popularity. And fashion & lifestyle brands are quick to jump on the trend. Grab your denim shorts and read our thoughts about festival marketing potential!
BI Meets Design: 4 Reasons Why You Should Visualize Your Data
How can we achieve a better understanding of the information that we have within our company? If this is one of the questions that stresses your workday, sit down and let Stylight’s experts give you their tips. One of them? “Don’t let your data visualization stand alone: use it to tell a compelling story.” Enjoy.
The Business of Athleisure: Leggings are the New Black
Turns out we love our yoga pants just as much as Beyonce. Athleisure has become a worldwide phenomenon, with brands like Zara, Topshop, and H&M all offering their own activewear collections. Are we witnessing a new era of Fit-Fast-Fashion? Here’s what we had to say…
Wearable Tech: Fashion’s New Statement?
After years of scepticism between the fashion industry and its tech counterpart, wearable tech takes a step forward in confirming itself as fashion’s newest statement. But where do we stand now? Let’s jump into the fashion-tech landscape!
3 Unconventional Fashionistas and What We’ve Learned From Them
We all know that fashion is an industry that heavily relies on novelty. That’s why we took 3 unconventional fashionistas that captured headlines (and stole our hearts) over the last few months, and looked at the 3 very simple lessons we learned from them.
How to Get Stakeholders to Love Your UX Research Project
Knowing that UX research is important is not enough. The biggest challenge researchers usually have is to convince the stakeholders in the company to believe in it and to support it. Get Stylight’s UX Researcher Alexandra tips to get them on your side.