It’s one of those day-to-day problems almost every woman faces when they look into their huge wardrobes (the kind of wardrobes, in fact, where you actually have to be a Tetris expert to fit even one more blouse in!): The same old phrase,“There’s nothing to wear!”. We all know that this struggle is real which is why we have launched our very first own Capsule Collection in cooperation with our partner in fashion-problem-crime, Lookabe. Focusing on the latest statement-shirt trend spotted on digital influencers and fashion editors such as Veronika Heilbrunner, we were keen to design our very own statement pieces perfectly suited for such problematic mornings.
For the “Stylight Weekend” collection we created the appropriate statement pieces for each day of the weekend, from Friday to Sunday. With three statements per day printed on shirts, bodies, sweaters and clutches, we’ve created something for every weekend, every mood and every colour preference (ok, well, with black, white and grey…we kept it classy!).
Weekend mode is on: Let’s be honest, there’s almost no better feeling on Fridays then shutting down those one million browser tabs on your pc (trust me, you can do it!) and start the weekend with a cold beer. If this applies to you then our “Friday Feelings” pieces are just your thing! And there’s no better way to hit that 90’s dance floor on Saturday night then with your Teenage Dirtbag Sweater? Well we guess there’s none – so don’t forget to save yours from the“Smile it’s Saturday” selection. After two active days it’s time to relax! “Easy like Sunday morning” will serve you with just the right statements for your Netflix-Sundays in bed.
Still searching for the perfect x-mas gift for your bestie? Why not give your friendship an extra #friendshipgoals boost with these matching You&I pieces. All our shirts and sweaters are available as unisex versions too . So whether you fancy the oversize-cut trend for yourself or wanna ramp up your boyfriend’s street style credibility – the stage is yours!
|By Julia Reger – Trainee Branding & Communications|