When it comes to growing, it´s something STYLIGHT has embraced over the last year with its huge growth in employee numbers, new office spaces (in London and New York less than 8 months ago) and setting afoot in new territories.
We STYLIGHTers are known to love our TGIF beers and yearly ski-trips (perks of having our HQ in Munich!) so much that the thought of having Belgium (has over 800 beers) and Norway (with their telemark skidåkning) on board with their own localised sites isn´t an idea which just dropped from the sky. The best part about it that commercial figures back up the opening of these two markets with excellent statistics:49% of Belgians purchased fashion items online in 2014 and 40% in Norway. The focus is among other things always the e-commerce behavior with respect to fashion, as well as the general purchasing power.
So global expansion with Belgium (www.stylight.be) and Norway (www.stylight.no) seemed to be the next best great thing to happen to us and as of May 5th 2015, STYLIGHT is proud to announce branching out in the European market, now claiming presence in 14 countries.
According to our very own CEO Benni, “Opening two new STYLIGHT countries is just another logical step of our expansion strategy. By adding Belgium and Norway to our map we emphasise once more our idea of ‘global inspiration and local commerce’.”
Both new markets have native representatives assigned to scout and develop the local markets with a focus on homegrown marketing strategies and the acquisition of new brands and partners. The advantage we have is that a lot of our partner stores are already represented in other STYLIGHT domains offering stores which deliver in Belgium and Norway the opportunity to increase their existing business with us through our new sites. STYLIGHT.be launches with shops such as Sarenza and SuperTrash whereas STYLIGHT.no starts with Stylepit and Ellos totalling with 75,000 and 61,000 new products available through STYLIGHT Belgium and Norway respectively.
“Welcome Belgium and Norway to the world’s fastest growing online wardrobe.”
| By Emily Ekong|
