It’s been a little while in the making, but we’ve finally launched our first ever online magazine! And to mark this momentous occasion, it will be officially presented on German TV on 5th March, as part of our new STYLIGHT TV spot.
This is our third TV ad, however our newest offering differs from previous editions and brings a completely different feel to the screen of what STYLIGHT has become. Why? With the launch of the online magazine, which is undoubtedly a huge step in our development, this new milestone sees a new wave of fashion inspiration coming to the site. Our online community has always provided users with the best from the fashion world and with numerous new articles and videos going live each day, will now mean every fashionista gets their daily dose of fashion inspiration, editorial stories, hottest trends, celebrities looks, runway reports and much more. Our brand spanking new editorial team is headed up by Kerstin Weng, formerly of Cosmopolitan DE, with her team of fashion forward editors.
And we’re not stopping there. The 20 second TV spot reflects STYLIGHT as a fashion platform more than ever – with the soundtrack coming from the band B.O.X.E.R, whose guitar and bass player is one of Germany’s most famous male fashion influencers, Carl Jakob of Dandy Diary.
Alongside the full length promo spot, we’ll also be presenting the latest series of Germany’s Next Top Model on ProSiebenSat.1, with edited versions of the spot appearing as the show returns after an ad break.