Virtual Reality and Augmented Reality Marketing


Virtual Reality & Augmented Reality Meetup

Last Thursday, we had the great opportunity to host the Digital Marketing Institute meetup. Here is the full video of the meetup and a recap by Clarence Dadson, one of the speakers. See below for the full bio of the speakers

Here is the full video of the two talks:

About the Speakers

Andreea Raducan is a young marketer passionate about Augmented Reality (AR) and other geeky technologies. Until recently, she was working as Product Marketing Manager at Metaio, the most advanced AR software producer up until its shutdown (caused by excessive success, and that’s not a joke). The 18months she spent at Metaio were enriching on many levels. The contact she had with the technology (its applications and its creative ecosystem) was by far the most valuable gain. Instead of looking back with nostalgia, Andreea decided to spread the word about AR’s wonders, especially the ones related to Marketing. So she says “Stay tuned and connect.” Find her on LinkedIn.

Andreea’s presentation outline:
  • What is Augmented Reality?
  • How do brands leverage it for Marketing purposes?
  • What should we expect from the future?
  • What should you consider before getting started?

Clarence Dadson is a designer, developer and owner of the agency Design4real based in Munich. He has been working in the field of Online Marketing since 2000.

Since 2014 he has heavily invested in the Virtual Reality and 360° Video technology. You can find further information about his professional experience on LinkedIn, XING and follow him on Twitter @design4real.

Clarence’s presentation outline:
  • About me
  • What is VRWhat is 360° Video vs. VR
  • How do we create VR 360° video
  • Computer generated 360° video
  • Marketing examples of VR 360° video
  • 360° video campains – Where to start

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