The launch of Stylight in the U-S of A last Thursday in New York City was a smashing success! Thanks to our incredible partners for the event, ROOT Studios, we held the launch party in the Chelsea area of New York.
No matter whether it’s Munich, London or New York: Stylight is built by an international team of over 130 employees from over 22 different countries. All of them creative thinkers, fashion freaks and tech geeks, who work passionately on making Stylight better every day. We love what we do! We are proud to bleed purple!
Before you think incorrectly, this is not 1991’s American animated musical romantic fantasy film produced by Walt Disney. Meet two brain-kids in different divisions, the first two to kick-start the Faces of Stylight campaign.
Currently Android Wear is the big thing in the world of Googles operating system for mobile devices. Our IT team has always access to the latest gadgets and slack time to research and play around with those devices. In fact, it was only a matter of time, that the Stylight Android app met the smart watches.
From every corner people all dressed in traditional Bavarian clothing gather at the “Wiesn”; creating a state of emergency in the city for the upcoming 14 days. With the unique smell of beer and roasted almonds in the air, and cotton candy everywhere – the subway feels like a steam sauna with one too many people – men tend, now more than ever, not to look into women’s eyes, as there is only ONE place to be – the Oktoberfest!
Despite rather disappointing weather during summer 2014, our sunshiney spirits could not be dampened and, as the clouds parted and we were afforded some respite from the weeks of rain, we kicked off the season with the Stylight Summer Session.
Fashion and porn, maybe not two words you’d think would be synonymous with each other, however at the first ever Stylight Fashion Blogger Conference (SFBC) one of our speakers, Carl Jakob Haupt from ‘Dandy Diary’, explained how the two worked very well together, having made the world’s first “fashion porno” back in 2012, but more about that later.
As our second TV spot hit German screens Spanish blogger Aida Domenech addresses our wardrobe woes with that age old feeling: ‘I have nothing to wear!’ The ad showcased a little of what we do best, namely: serve you all the best fashion in one place.
As you all know, when it comes to fashion, we’re on top of our game. You may also know that our online community hosts some of the most creative, talented fashion bloggers around, which is why we couldn’t help but want to show them a little love; enter, the Stylight Fashion Blogger Awards (SFBAs).